How to duplicate the template?

• Click on Duplicate and create a new page to start editing the template.
• If you don’t have a Notion page, you can always get inspired by this template and work with your favorite tools such as Monday or Asana.

What’s This Template?

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This is a Growth Marketing Experiment Template. It helps you create hypotheses, run experiments, analyze results, and iterate to optimize your marketing efforts.

⚠️ At the bottom of the main page, you’ll find the main board. Please do not delete that board, as it serves as the source for all the different views (Backlog, Planned, Running, and Finished). These views are simply filtered by their respective statuses and depend on the main board to function properly.

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What does this template include?

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Experiment Board: A table containing all your experiment details, like ideas, hypotheses, and ICE scores. Don't delete this—it's the main data source for other boards, which filter experiments by status to keep things organized.

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Backlog: A place to list and rank ideas, ensuring high-potential experiments are prioritized.

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Planned Experiments: Organize experiments into sprints (e.g., 2+ weeks).

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Running Experiments: Track active experiments, adding updates or statuses as needed.

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Ended Experiments: Review completed experiments and determine their success.

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How to Use it?

1. Rank Your Ideas:

• Add ideas to the backlog. Make sure to formulate the hypothesis correctly.

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  Tip: Formulate a hypothesis easy to prove. Here’s an example: Because we saw (data/feedback) we expect that (change) will cause (impact) we’ll measure this using (data metric). Source: Growth Method

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• Rank ideas using the ICE framework. The board calculates scores automatically—higher "ICE Total Scores" indicate higher priority.

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  ICE Framework:

  This framework is simple to use. You assess the idea in terms of its Impact, Confidence and Ease and then assign each element a score from 1-10.

  You simply need to multiply the scores together so that you arrive at a relative score for the project’s worthiness. The board is settled to automatically calculate the ICE Total Score by multiplying the three variables.

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1. Plan:

• Once you ideas are organized from high to low by the ICE total score, change their status to "Planned" and they will automatically move to the planned experiments board.

1. Execute:

• Define sprint periods, then update the status to "Running" when experiments start.

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  Tip: In the table, hover over the "Idea" field and click "Open" to access a page. Use this page to jot down any thoughts, track the progress of your experiments, or record the results.

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1. Review results:

• Track progress in the "Running Experiments" board.
• Once completed, move experiments to "Ended" and assess their outcomes.